Strive to be extraordinary in business from "summary" of Purple Cow by Seth Godin
In a crowded marketplace, where consumers are constantly bombarded with endless choices, it is no longer enough to simply be good. Good is no longer remarkable. Good is forgettable. To truly succeed in today's business landscape, you must strive to be extraordinary. You must stand out from the sea of mediocrity and capture the attention of your target audience in a way that leaves a lasting impression. Being extraordinary means daring to be different. It means rejecting the status quo and embracing innovation and creativity. It means taking risks and pushing boundaries. It means challenging yourself to think outside the box and come up with ideas that are truly remarkable. In order to be extraordinary, you must be willing to disrupt the norm. You must be willing to shake things up and challenge the conventional wisdom. You must be willing to break away from the herd and forge your own path, even if it means facing criticism or rejection. Being extraordinary also means being bold. It means having the courage to take a stand and make a statement. It means being unapologetically yourself and refusing to conform to the expectations of others. It means being confident in your abilities and fearless in your pursuits.- Being extraordinary is not just about being different for the sake of being different. It is about creating value and making a meaningful impact. It is about inspiring others and leaving a legacy that transcends the boundaries of time and space. It is about being remembered long after you are gone, not just as another face in the crowd, but as a purple cow – a truly remarkable and unforgettable presence in the world of business.
