Be willing to break the rules from "summary" of Purple Cow by Seth Godin
In a world where standing out is becoming increasingly difficult, the key to success lies in breaking the rules. It's about daring to be different, about taking risks and forging your own path. The truth is, following the same old formula won't get you noticed. You need to shake things up, to challenge convention and defy expectations. Being willing to break the rules is not about being reckless or irresponsible. It's about being bold and courageous, about being willing to push the boundaries and explore new possibilities. It's about having the confidence to trust your instincts and follow your intuition, even when everyone else is telling you that you're wrong. The reality is that the world is changing at an unprecedented rate. What worked yesterday may not work tomorrow. To stay ahead of the curve, you need to be willing to adapt and evolve, to embrace change and embrace uncertainty. You need to be willing to challenge the status quo and question the norms. In a world where mediocrity is the norm, standing out requires a willingness to break the rules. It's about being willing to take risks and make sacrifices in pursuit of your vision. It's about being willing to defy convention and challenge the status quo. It's about having the courage to be different, to be bold, and to be unforgettable. So, don't be afraid to break the rules. Embrace the unknown, embrace the unconventional, and embrace the extraordinary. Dare to be different, dare to be bold, and dare to be remarkable. The world is waiting for you to make your mark - so go out there and break the rules.
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