Be memorable and unforgettable from "summary" of Purple Cow by Seth Godin
In a world filled with an abundance of choices, being memorable and unforgettable is crucial for any product or service to stand out. To achieve this, one must strive to be remarkable, to be a purple cow in a field of ordinary brown cows. The concept of the purple cow is about being unique, remarkable, and worth talking about. To be memorable and unforgettable, one must break away from the status quo and create something that is truly remarkable. This could be through innovative design, exceptional customer service, or a one-of-a-kind product feature. The key is to create something that sparks curiosity and captures the attention of your target audience. Being memorable and unforgettable also requires consistency in delivering a remarkable experience. This means that every interaction with your brand should be unique and leave a lasting impression on your customers. Consistency in delivering remarkable experiences helps in building brand loyalty and turning customers into brand advocates. Moreover, being memorable and unforgettable is about creating a story that resonates with your audience. This story should be authentic, captivating, and evoke emotions in your customers. By telling a compelling story, you can create a strong connection with your audience and make your brand unforgettable.- Being memorable and unforgettable is about being remarkable, consistent, and authentic. By creating a unique experience that resonates with your audience, you can stand out in a crowded marketplace and build a loyal customer base. The key is to be bold, be different, and be remarkable – be a purple cow in a field of brown cows.
