Public opinion is subjective and malleable from "summary" of Public Opinion by Walter Lippmann
The idea that public opinion is subjective and malleable is a fundamental concept in understanding the nature of mass beliefs and attitudes. This concept suggests that the opinions held by individuals within a society are not fixed or objective, but rather influenced by a variety of factors that shape and change over time. One of the key points to consider is that individuals are limited in their ability to fully comprehend and analyze complex issues. As a result, they rely on shortcuts and heuristics to form their opinions, such as social cues, media messages, and group dynamics. These influences can lead to biases and distortions in the formation of public opinion, making it highly susceptible to manipulation and change. Furthermore, the concept of malleability suggests that public opinion can be shaped and influenced by various forces, including political leaders, media outlets, and interest groups. These entities have the power to frame issues in ways that resonate with the public, leading to shifts in attitudes and beliefs over time. Moreover, the subjective nature of public opinion means that individuals interpret information through their own unique lenses, based on their personal experiences, beliefs, and values. This interpretive process can result in divergent opinions on the same issue, highlighting the fluid and context-dependent nature of public attitudes.- The concept of public opinion as subjective and malleable underscores the complex and dynamic nature of mass beliefs and attitudes. It challenges us to critically evaluate the sources and influences that shape our opinions, while also recognizing the diversity of perspectives that exist within a society. Ultimately, understanding the malleability of public opinion is essential for navigating the complexities of democratic governance and collective decision-making.
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