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Public opinion is influenced by cultural values from "summary" of Public Opinion by Walter Lippmann

The formation of public opinion is a complex process that is deeply intertwined with cultural values. These values serve as a lens through which individuals interpret information and events, shaping their perceptions and beliefs. Cultural values provide a framework for understanding the world and help individuals make sense of the vast amount of information they encounter on a daily basis. In many ways, cultural values serve as a set of guiding principles that influence how individuals think and behave. These values are often deeply ingrained and may be passed down through generations, shaping not only individual beliefs, but also societal norms and expectations. As such, cultural values play a central role in shaping public opinion. When individuals are exposed to new information or ideas, they filter this information through the lens of their cultural values. This process can lead to the reinforcement of existing beliefs or the rejection of new information that contradicts established values. In this way, cultural values act as a filter through which individuals process information, influencing the formation of public opinion. Moreover, cultural values can also influence how individuals perceive and interpret information sources. Individuals may be more likely to trust information that aligns with their cultural values, while dismissing information that conflicts with their beliefs. This selective attention to information sources can further reinforce existing cultural values and shape public opinion in a particular direction.
  1. Cultural values play a crucial role in shaping public opinion by influencing how individuals interpret information, form beliefs, and engage with the world around them. By understanding the ways in which cultural values impact public opinion, we can gain insight into the complexities of the opinion formation process and the broader cultural forces at play.
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Public Opinion

Walter Lippmann

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