Focus on providing value to your customers from "summary" of Psychology of Selling by Brian Tracy
When it comes to achieving success in selling, one of the most important concepts to keep in mind is the idea of providing value to your customers. This means that your primary focus should always be on how you can best serve the needs and desires of the people you are selling to. By focusing on providing value to your customers, you are able to build trust and credibility with them. When customers see that you are genuinely interested in helping them solve their problems or achieve their goals, they are much more likely to see you as a trusted advisor rather than just a salesperson. This can lead to stronger relationships with your customers and ultimately more sales in the long run. In order to provide value to your customers, it is important to truly understand their needs ...
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