Build trust with your customers from "summary" of Psychology of Selling by Brian Tracy
Building trust with your customers is the foundation of a successful sales relationship. Trust is the bedrock upon which all successful relationships are built. When customers trust you, they are more likely to do business with you. Trust is the key to building long-term, profitable customer relationships.
Trust is not something that happens overnight. It takes time, effort, and consistency to build trust with your customers. One of the most important ways to build trust with your customers is to always do what you say you're going to do. If you promise to deliver a product or service by a certain date, make sure you deliver on time. If you promise to follow up with a customer, make sure you follow through.
Another important way to build trust with your customers is to be honest and transparent. Don't promise something that you can't deliver. Be upfront about any limitations or challenges that may arise. Customers appreciate honesty and transparency, and it will go a long way in building trust.
Consistency is also key when it comes to building trust with your customers. Consistently providing excellent customer service, consistently delivering high-quality products, and consistently following up with customers will help to build trust over time. Customers need to know that they can rely on you to deliver on your promises.
Building trust with your customers is a continuous process that requires ongoing effort and attention. It's not enough to build trust once and then forget about it. You need to work on building and maintaining trust with your customers every day. By consistently delivering on your promises, being honest and transparent, and providing excellent customer service, you will build trust with your customers and create long-lasting, profitable relationships.
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