Social media platforms prioritize engagement over factual accuracy from "summary" of Program Or Be Programmed by Douglas Rushkoff
Social media platforms are designed to keep users engaged and active on their platforms. This means that they prioritize features that encourage interaction and sharing, such as likes, comments, and shares. The more time users spend on the platform, the more opportunities there are for the platform to show them ads and gather data about their preferences and behaviors. As a result, social media platforms have a vested interest in keeping users engaged, even if that means sacrificing factual accuracy. Posts that provoke strong emotional reactions, whether positive or negative, tend to generate more engagement than those that are measured and factual. This can create a feedback loop where sensational or misleading content is rewarded with more visibility, leading to even more engagement. In this environment, misinformation can spread rapidly and widely, reaching a large audience before it can be fact-checked or corrected. Users may be more likely to believe and s...
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