Profit should be celebrated and protected from "summary" of Profit First by Mike Michalowicz
Profit is often viewed as a necessary evil in business. It gets a bad rap because it is often associated with greed and exploitation. However, in reality, profit is the lifeblood of any business. It is what allows a business to survive and thrive in the long run. Without profit, a business cannot grow, cannot invest in new opportunities, and cannot weather the inevitable storms that come its way.
Profit should not be seen as something to be ashamed of or hidden away. Instead, profit should be celebrated and protected. Celebrated because it is a clear indication that a business is doing something right, that it is creating value for its customers and stakeholders. Protected because profit is fragile and easily eroded. Without careful attention and management, profit can quickly disappear, leaving a business vulnerable and exposed.
When profit is celebrated, it...
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