Profit should be a deliberate choice from "summary" of Profit First by Mike Michalowicz
Making a profit in your business should not happen by chance. It should be a conscious decision that you make from the very beginning. When you start your business with the intention of being profitable, you set yourself up for success. This means allocating a portion of your revenue for profit right from the start, rather than waiting to see what is left over at the end of the month. By making profit a deliberate choice, you prioritize the financial health of your business. This mindset shift is crucial for ensuring that your business is sustainable in the long run. When you treat profit as a non-negotiable expense, you are more likely to make sound financial decisions that support your bottom line. When profit is not a deliberate choice, it is easy to fall into the trap of prioritizing expenses over revenue. This can lead to a cycle of constantly chasing after more sales to cover your costs, without ever truly building wealth for your business. By intentionally setting aside profit first, you break free from this cycle and create a more stable financial foundation for your business.- Making profit a deliberate choice is about taking control of your finances and setting your business up for long-term success. It requires discipline and commitment, but the rewards are well worth the effort. When you prioritize profit, you create a more sustainable business that can weather any financial storm. So, make the choice to put profit first and watch your business thrive.
