Profit is the key to a successful business from "summary" of Profit First by Mike Michalowicz
It may seem counterintuitive, but the reality is that profit is the lifeblood of any business. Without profit, a business cannot survive in the long run. Profit is what allows a business to grow, expand, and thrive. It is what enables a business to weather the inevitable storms that come its way.
When a business is not making a profit, it is essentially running on borrowed time. It may be able to stay afloat for a while, but eventually, the lack of profit will catch up with it. Without profit, a business cannot invest in new opportunities, cannot reward its employees, and cannot provide value to its customers.
Profit is not just about making money; it is about creating a sustainable business that can withstand the ups and downs...
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