Profit is nonnegotiable from "summary" of Profit First by Mike Michalowicz
Profit is nonnegotiable. It is a fact of business. Without profit, a business cannot survive. It is the lifeblood of any company, the fuel that keeps the engine running. Profit is not optional; it is essential. Yet, many business owners fail to prioritize profit. They focus on revenue, sales, growth, but they neglect profit. They believe that profit can come later, that it is something to worry about once the business is more established. But this is a dangerous mindset. Profit must come first. It must be nonnegotiable.
When profit is not a priority, a business is at risk. It may seem like a small issue at first, but over time, it can lead to serious consequences. Without profit, a business cannot grow, cannot invest in new opportunities, cannot weather unexpected challenges. Profit is what allows a business to thrive, to adapt, to succeed. It is what sets apart successful companies from those that fail.
To make profit a nonnegotiable part of y...
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