Profit is essential for sustainability from "summary" of Profit First by Mike Michalowicz
Profit is the lifeblood of any business. Without profit, a business cannot survive for the long term. It's like trying to run a marathon without any water - you might be able to go a little while, but eventually, you'll collapse from dehydration. Profit is what allows a business to continue operating, to reinvest in itself, and to grow. It's what gives a business the resources it needs to weather tough times, to take advantage of new opportunities, and to innovate. Without profit, a business is constantly on the edge of failure, always one misstep away from going under. Profit is not just important for the short term - it's essential for long-term sustainability. A business that isn't making a profit is like a car running on fumes - eventually, it's going to sputter to a stop. Without ...
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