Profit is essential for sustainability from "summary" of Profit First by Mike Michalowicz
Profit is the lifeblood of any business. Without profit, a business cannot survive for the long term. It's like trying to run a marathon without any water - you might be able to go a little while, but eventually, you'll collapse from dehydration. Profit is what allows a business to continue operating, to reinvest in itself, and to grow. It's what gives a business the resources it needs to weather tough times, to take advantage of new opportunities, and to innovate. Without profit, a business is constantly on the edge of failure, always one misstep away from going under. Profit is not just important for the short term - it's essential for long-term sustainability. A business that isn't making a profit is like a car running on fumes - eventually, it's going to sputter to a stop. Without profit, a business can't invest in the future, can't adapt to changing circumstances, and can't stay ahead of the competition. Profit is what allows a business to build a solid foundation, to create a buffer against uncertainty, and to thrive in the long run. It's what separates successful businesses from those that are constantly struggling to stay afloat. Without profit, a business is always one step away from disaster. Profit is essential for sustainability because it's what allows a business to survive, to grow, and to thrive. Without profit, a business is like a plant without water - it might survive for a little while, but eventually, it will wither and die. Profit is the fuel that powers a business, the oxygen that keeps it alive, and the foundation on which its future depends.
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