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Profit is essential for business prosperity from "summary" of Profit First by Mike Michalowicz

Profit is the lifeblood of any business. It is what keeps the wheels turning, the lights on, and the doors open. Without profit, a business cannot survive, let alone thrive. Profit is not just a number on a balance sheet; it is a measure of success, a validation of the value that a business provides to its customers. Many business owners view profit as an afterthought, something to be considered once all the bills are paid and expenses are covered. This mindset is backward. Profit should be the priority, the first consideration in every financial decision. By putting profit first, a business ensures its long-term sustainability and growth. When profit is the primary focus, a business...
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    Profit First

    Mike Michalowicz

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