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Profit is a mindset, not just a result from "summary" of Profit First by Mike Michalowicz

Profit is a mindset, not just a result. This simple statement is the foundation of the Profit First system. The idea here is that in order to truly achieve profitability in your business, you need to shift your mindset first. You need to start thinking like a profitable business owner, rather than just focusing on the end result of profitability. When you make profit a priority in your mind, you are more likely to take the necessary steps to actually achieve it. You start to see profit as a non-negotiable part of your business, rather than just an afterthought. This shift in mindset is crucial because it informs all of your actions and decisions moving forward. By making profit a mindset, you ensure that it is always at the forefront of your business operations. You start to look at every aspect of your business through the lens of profitability. You ask yourself questions like, "Will this expense help me increase my profit?" or "Is this investment going to yield a return that justifies the cost?" This shift in thinking allows you to prioritize profit in a way that is sustainable and effective. It helps you make better decisions, cut unnecessary expenses, and focus on revenue-generating activities. When profit is at the core of everything you do, you are more likely to see positive results in your bottom line. So, remember that profit is not just a result that magically appears at the end of the year. It is a mindset that you must cultivate and nurture every day. By embracing this mindset, you can set yourself up for long-term success and profitability in your business.
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    Profit First

    Mike Michalowicz

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