Creative thinking is essential for developing innovative strategies from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE
In the dynamic and rapidly changing business environment of today, organizations are constantly seeking ways to stay ahead of the competition. One of the key ways to achieve this is through the development of innovative strategies that can set them apart in the marketplace. Creative thinking plays a crucial role in this process as it enables organizations to think outside the box and come up with fresh ideas that can lead to breakthrough innovations. By encouraging employees to think creatively and explore new possibilities, organizations can uncover unique opportunities and develop strategies that are truly game-changing.
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