Ratings wars between networks from "summary" of Primetime 1966-1967 by Thom “Beefstew” Shubilla
In the cutthroat world of television networks, the battle for viewership is fierce. Each network vies for the top spot in the ratings, as higher ratings mean higher advertising revenue. This rivalry between networks is known as the ratings wars. During the 1966-1967 television season, the competition between networks reached new heights. Shows were carefully selected and scheduled in prime time slots to attract the most viewers. Networks poured resources into promoting their programs, hoping to draw in larger audiences than their competitors. The ratings wars between networks led to intense competition and strategic maneuvering. Networks would often try to outdo each other by scheduling popular shows against one another, hoping to lure viewers away from their rivals. This tactic, known as counterprogramming, was used to chip away at the ratings of competing shows. As the ratings wars raged on, networks also relied on other tactics to gain an edge. Special events, guest stars, and cross-promotions were used to generate buzz and attract viewers. Networks would also closely monitor their competitors' programming decisions, looking for opportunities to exploit weaknesses and capitalize on their own strengths.- The ratings wars between networks were a high-stakes game with millions of dollars on the line. The network that emerged victorious would not only enjoy higher ratings and advertising revenue but also gain a competitive advantage in the cutthroat world of television. In this battle for viewership, only the strongest and most strategic network would come out on top.
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