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We are influenced by the way choices are presented to us from "summary" of Predictably Rational? by Richard B. McKenzie
When faced with choices, we often believe that our decisions are solely based on our preferences and values. However, what we fail to realize is that the way choices are presented to us can significantly impact our decisions. The manner in which options are framed can influence our perception of the alternatives and ultimately sway our final choice. Take, for example, the concept of "default options." When given a default choice, individuals are more likely to stick with the pre-selected option, even if it may not be in their best interest. This phenomenon highlights our tendency to opt for the path of least resistance, as changing the default requires additional effort and cognitive resources. As a result, individuals may end up settling for a suboptimal choice simply because it was presented as the default. Furthermore, the framing of choices can als...
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