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Cognitive dissonance causes us to rationalize our choices from "summary" of Predictably Rational? by Richard B. McKenzie
When we find ourselves faced with conflicting beliefs or behaviors, a psychological phenomenon known as cognitive dissonance kicks in. This discomfort arises from the inconsistency between our thoughts, attitudes, and actions, leading us to seek harmony and reduce this mental tension. One common way we do this is by rationalizing our choices, attempting to justify our decisions to align with our beliefs and values. This process of rationalization plays a crucial role in how we make sense of our decisions and actions, even when they may seem illogical or contradicting. By finding reasons or excuses that support our choices, we are able to alleviate the cognitive dissonance we experience. This allows us to maintain a sense of self-consistency and coherence, even in the face of conflicting information or beliefs. Rationalization serves as a protective mechanism for our egos, allowing us to preserve a positive self-image and defend our decisions from external scrutiny or criticism. It helps us make sense of our actions in a way that is congruent with our self-perception and identity, shielding us from the discomfort of cognitive dissonance. While the process of rationalization may help us navigate the complexities of our thoughts and behaviors, it also has its pitfalls. By glossing over inconsistencies or justifying questionable choices, we may inadvertently reinforce biases, blind spots, and irrationality in our decision-making. This can lead to a false sense of confidence in our judgments and actions, perpetuating a cycle of cognitive dissonance and rationalization. Understanding the role of cognitive dissonance in shaping our rationalization processes can shed light on why we sometimes make seemingly irrational choices or stick to beliefs that defy logic. By recognizing the influence of this psychological phenomenon, we can strive to cultivate a greater awareness of our thought processes and behaviors, and challenge ourselves to confront cognitive dissonance with a critical and reflective mindset.
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