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We are influenced by our past experiences from "summary" of Predictably Irrational, Revised by Dan Ariely

Our decision-making process is heavily influenced by our past experiences. These experiences create a framework through which we view the world and make choices. When faced with a new situation, we tend to rely on our past experiences to guide us, even if those experiences are not directly relevant to the current circumstances. Our memories of past events can shape our preferences and beliefs, leading us to make decisions that may not be in our best interest. For example, if we had a negative experience with a certain brand in the past, we are likely to avoid that brand in the future, even if it has improved its products or services. These past experiences also impact how we perceive the world around us. Our past successes and failures influence our confidence levels and our willingness to take risks. If we have had positive experiences in the past, we are more likely to be optimistic about the future and take chances. Conversely, if we have experienced failure or disappo...
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    Predictably Irrational, Revised

    Dan Ariely

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