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Positioning is not just about what you say, but also about what you do from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
Positioning is not just about what you say, but also about what you do. Your actions as a company speak louder than your words when it comes to positioning in the minds of consumers. It's not enough to simply communicate a message; you must also follow through with actions that reinforce that message. For example, if you claim to offer high-quality products but consistently deliver subpar goods, consumers will quickly see through your positioning. Your actions must align with your positioning strategy in order to build trust and credibility with your target audience. Consistency is key when it comes to positioning. Your actions should consistently reflect the image you are trying to project in the minds of consumers. If there is a disconnect between what you say and what you do, consumers will become confused and distrustful of your brand. In today's hyper-connected world, word spreads quickly about companies that fail to live up to their positioning. Social media has given consumers a powerful platform to share their experiences with others, making it more important than ever for companies to walk the walk, not just talk the talk.- Your positioning is only as strong as your actions. It's not enough to craft a compelling message; you must also back it up with tangible actions that demonstrate your commitment to your positioning strategy. By aligning your words and deeds, you can build a strong and enduring position in the minds of consumers.
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