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Positioning is an ongoing process, not a onetime event from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
The concept of positioning is not something that can be achieved once and then forgotten about. It is an ongoing process that requires constant attention and effort. The marketplace is constantly changing, with new competitors entering the scene, consumer preferences evolving, and technological advancements reshaping the way business is done. In order to remain relevant and competitive, companies must continually evaluate and adjust their positioning strategies. Positioning is all about how a product or service is perceived in the minds of consumers. It is about creating a distinct and desirable place for your brand in the marketplace. This cannot be achieved through a one-time marketing campaign or a single advertisement. It requires a sustained effort to consistently communicate your bran...
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