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Brands should focus on communicating their core values and mission from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
In order to establish a strong positioning in the minds of consumers, it is essential for brands to focus on communicating their core values and mission. This means clearly defining what the brand stands for, what it believes in, and what its ultimate purpose is. By doing so, brands can create a strong emotional connection with consumers, who are more likely to support a brand that aligns with their own values and beliefs. Furthermore, by communicating their core values and mission, brands can differentiate themselves from competitors in a crowded marketplace. This is crucial for standing out and capturing the attention of consumers who are bombarded with countless messages and ad...
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