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Persuasion is a twoway process of influence from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
In the realm of persuasion, it is crucial to understand that the process is not a one-way street. It involves a dynamic exchange of influence between the persuader and the persuadee. This means that both parties play an active role in the interaction, each affecting the other in various ways. When we think of persuasion as a two-way process of influence, we recognize that it is not just about one person trying to convince another to adopt a certain belief or behavior. Instead, it is a complex interplay of communication, negotiation, and mutual understanding. In this interactive process, the persuader must be attuned to the needs, desires, and beliefs of the persuadee. By understanding the other person's perspective and motivations, the persuader can tailor their message in a way that resonates with the other person's values and interests. At the same time, the persuadee also has a role to play in the process. They must be open to receiving and processing the persuader's message, critically evaluating the information presented, and ultimately making their own decision based on their own beliefs and values.- The success of persuasion lies in the ability of both parties to engage in a meaningful dialogue, where ideas are exchanged, perspectives are considered, and mutual understanding is achieved. By recognizing that persuasion is a two-way process of influence, we can approach interactions with a greater sense of empathy, flexibility, and openness to new ideas and perspectives.
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