Permission is a privilege, not a right from "summary" of Permission Marketing by Seth Godin
Permission is a privilege that must be earned. It is not something that can be demanded or assumed. In the world of marketing, many companies make the mistake of thinking that they have the right to interrupt people with their messages. They believe that consumers should be grateful for the opportunity to hear what they have to say. But this is a flawed way of thinking. Consumers are bombarded with messages every day. They are constantly being asked to give up their time and attention to listen to what companies have to say. In this environment, it is crucial for businesses to understand that permission is a privilege that must be earned. Consumers have the power to choose who they give their attention to. They ...
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