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Developing a sense of ownership boosts our commitment from "summary" of Payoff by Dan Ariely
The concept revolves around the psychological phenomenon where individuals feel a deeper connection to tasks or projects they have actively engaged in. When people contribute their effort, time, or resources to a goal, they begin to perceive it as a part of themselves. This intrinsic connection elevates their commitment, transforming mere participation into a personal investment. For example, when someone is involved in creating a solution or problem-solving process, they develop a sense of ownership. This is not just about claiming credit; it’s about the emotional and cognitive ties that form through active involvement. When people see their fingerprints on a proj...
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