Differentiation is essential for organizations from "summary" of Organization Theory and Design by Richard L. Daft
Differentiation is a critical concept for organizations to understand and implement in order to achieve success in today's dynamic and competitive business environment. By differentiating themselves from competitors, organizations can create a unique identity, build a strong brand, and attract customers. This process involves developing distinct products, services, and strategies that set the organization apart from others in the market. One key aspect of differentiation is creating value for customers through innovation and customization. By offering products or services that meet the specific needs and preferences of customers, organizations can establish a loyal customer base and gain a competitive advantage. This requires a deep understanding of customer needs and market trends, as well as a willingness to take ris...
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