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Storytelling is a powerful tool in persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Storytelling is a powerful tool in persuasion. When we want to persuade someone to take a particular action or adopt a certain belief, using stories can be incredibly effective. Stories have a unique way of capturing people's attention and engaging them on an emotional level. This emotional connection is crucial in persuasion because people are more likely to be swayed by their emotions rather than by rational arguments. By telling a story, we can make our message more relatable and memorable. Instead of bombarding people with facts and figures, which can be overwhelming and easily forgotten, we can create a narrative that draws them in and helps them understand our point of view. Stories have the power to transport people into a different world, where they can see things from a new perspective and empat...
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