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Sharing relevant experiences can increase persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
When we are trying to persuade someone, one powerful tool at our disposal is the use of relevant experiences. Sharing personal stories or anecdotes that relate to the topic at hand can significantly increase our ability to persuade others. This is because people tend to be more engaged and receptive when they can relate to the experiences being shared. By sharing relevant experiences, we are able to establish a connection with our audience on a more personal level. This connection helps to build trust and credibility, making our arguments more persuasive. When people can see how a particular issue has affected someone else in a similar way, they are more likely to be convinced of the validity of our point of view. In addition to building trust and credibility, sharing relevant experiences can also make our arguments more memorable. People are more likely to remember a story or anecdote than a dry set of facts or statistics. By making our message more memorable, we increase the likelihood that our audience will be persuaded by it. Another benefit of sharing relevant experiences is that it can help to evoke emotions in our audience. Emotions play a big role in decision-making, and by sharing a personal story that evokes a strong emotion, we can tap into this powerful motivator. When people feel emotionally connected to a message, they are more likely to be swayed by it.- Sharing relevant experiences is a powerful persuasion technique that can help us to connect with our audience, build trust and credibility, make our arguments more memorable, and evoke emotions. By incorporating personal stories and anecdotes into our persuasive efforts, we can increase our chances of success.
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