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Building a strong organizational culture is essential from "summary" of O desafio da liderança by James Kouzes,Barry Posner
Building a strong organizational culture is essential. It is the key to creating a successful and sustainable organization. When employees feel connected to the values and beliefs of the organization, they are more engaged and motivated to work towards common goals. A strong organizational culture provides a sense of identity and belonging, which can improve overall performance and productivity. Organizational culture is not something that can be created overnight. It requires time, effort, and commitment from everyone within the organization. Leaders play a crucial role in shaping and maintaining the culture. They must lead by example and consistently demonstrate the values and behaviors that reflect the organization's culture. A strong organizational culture can also help attract and retain top talent. When employees feel aligned with the culture of the organization, they are more likely to stay and contribute to its success. This can lead to a more stable and committed workforce, which in turn can drive growth and innovation. On the other hand, a weak or toxic...
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