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Visuals can enhance emotional connections from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Visuals are a powerful tool when it comes to persuasion. They have the ability to evoke emotions and create strong connections with the audience. By using visuals strategically, you can tap into the emotional side of your audience and make a lasting impact on them. When a message is accompanied by visuals, it becomes more engaging and memorable. Visuals have the power to convey complex ideas in a simple and straightforward manner, making it easier for the audience to understand and connect with the message on an emotional level. In fact, research has shown that visuals can trigger emotional responses in the brain, which in turn can influence decision-making and behavior. By incorporating visuals into your persuasion strategy, you can make your message more persuasive and compelling. Visuals can also help create a sense of trust and credibility with the audience. When people see visual representations of your message, they are more likely to believe and trust what you are saying. This trust can help strengthen the emotional connection between you and your audience, leading to greater influence and persuasion.- Visuals are a powerful tool that can enhance emotional connections with your audience. By using visuals strategically, you can tap into the emotional side of your audience, make your message more engaging and memorable, and ultimately increase your persuasive power.
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