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Building trust is essential for persuading others from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Trust is the foundation upon which all successful persuasion stands. Without trust, our efforts to persuade others will fall flat. It is impossible to influence someone if they do not trust us. Trust is the key to unlocking the door to someone's mind and heart. When we have trust, we have a powerful tool at our disposal. Building trust takes time and effort. It requires us to be honest, reliable, and consistent in our words and actions. Trust is not something that can be forced or rushed; it must be earned through our behavior over time. People are naturally skeptical, particularly when it comes to being persuaded. They need to feel that they can rely on us before they will be willing to listen to what we have to say. Trust is not something that can be taken for granted. Once trust is broken, it can be very difficult to repair. It is essential to nurture and protect the trust that we have built with others. This means being mindful of our words and actions, and always acting with integrity and honesty. Trust is fragile, and must be handled with care. When we have trust, we have a powerful ally in our efforts to persuade others. Trust opens the door to genuine connection and understanding. It allows us to speak with authority and influence, knowing that our words will be heard and respected. Trust is the glue that holds relationships together, and the key to successful persuasion. Without trust, our efforts to persuade others will be in vain. Trust is the bedrock upon which all successful persuasion is built.
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