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Using emotional appeals can be persuasive in influencing others from "summary" of Maximum Influence by Kurt Mortensen
Emotions play a significant role in influencing others. When we tap into people's emotions, we can sway their decisions and actions in our favor. Emotions can override logic and reason, making people more receptive to our message. By appealing to their emotions, we can create a connection and build rapport with them. This emotional bond makes it easier for us to persuade them to see things from our perspective. Emotional appeals can evoke a range of feelings, including joy, fear, anger, sadness, or excitement. By understanding the emotional triggers of our audience, we can tailor our message to resonate with them on a deeper level. When people feel emotionally connected to a message, they are more likely to act on it. Emotions have the power to drive people to take action, whether it is buying a product, supporting a ca...
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