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Social proof is a powerful tool in persuasion from "summary" of Maximum Influence by Kurt Mortensen
Influence is all about persuading others to take action, and one of the most powerful tools in persuasion is social proof. When people see that others are doing something, they are more likely to follow suit. This is because humans are social creatures who often look to others for guidance on how to behave. Social proof can take many forms, from testimonials and reviews to social media likes and shares. When potential customers see positive feedback from others, they are more likely to believe that a product or service is worth their time and money. This is why businesses often showcase customer testimonials and reviews on their websites – it provides social proof that their products are high quality. In addition to testimonials and reviews, people also look to the actions of others to guide their own behavior. This is why influencers and celebrities are so effective at persua...
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