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Influence is the ability to get others to change their thoughts and actions from "summary" of Maximum Influence by Kurt Mortensen

Influence, the coveted ability to alter the thoughts and behaviors of others, is a powerful tool that can be honed and refined. It is the art of persuasion, the skill of convincing others to see things from a different perspective, to act in a certain way, or to adopt a particular belief. To be influential is to possess the capacity to sway opinions, to inspire action, and to effect change in the minds and actions of those around you. It is a subtle yet potent force that can shape relationships, drive decisions, and ultimately determine the outcome of interactions. Influence is not about manipulation or coercion, but rather about building trust, credibility, and rapport with others. It is about understanding the needs, desires, and motivations of those you seek to influence, and tailoring your approach accordingly. Effective influence requires a keen awareness of human psychology, an ability to communicate persuasively, and a willingness to listen and empathize with others. It is about creating a connection, establishing common ground, and appealing to the emotions and values of your audience.
  1. Influence is about inspiring others to take action, to make a change, and to embrace new ideas. It is about empowering others to reach their full potential, to overcome obstacles, and to achieve their goals. Influence is a skill that can be learned, practiced, and mastered, and when wielded with integrity and authenticity, it can be a force for good in the world.
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Maximum Influence

Kurt Mortensen

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