Designing for emotions creates memorable experiences from "summary" of Mapping Experiences by James Kalbach
Designing for emotions is about creating an emotional connection between a product or service and its users. When people feel a strong emotion while interacting with a product, they are more likely to remember that experience. This is because emotions have a powerful impact on memory - they help us encode and retrieve information more effectively.
To design for emotions, we need to understand the various emotions that users may experience during their interactions with a product. This involves conducting research to uncover the different emotional states that users may go through, and mapping out these emotional journeys. By doing so, we can identify the key touchpoints where we can evoke specific emo...
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