Audio available in app
Building trust is key to effective persuasion from "summary" of Mapa da persuasão by Gislene Isquierdo
To be persuasive, one must first establish a foundation of trust with the audience. This principle is essential because without trust, the audience will be hesitant to believe the message being presented. Trust is like a bridge that connects the persuader to the audience, allowing for the smooth exchange of ideas and information. It is the bedrock upon which successful persuasion is built. Building trust involves demonstrating honesty, integrity, and authenticity in one's communication. When the audience perceives the persuader as trustworthy, they are more likely to be receptive to the message being conveyed. Trust is a fragile element that can easily be broken if the persuader fails to uphold these values. Therefore, it is crucial to maintain trust throughout the persuasion process. Trust also plays a crucial role in overcoming resistance to persuasion. When the audience trusts the persuader, they are more willing to consider new ideas and perspectives. Trust creates a sense of openness and receptivity that is essential for effective persuasion. Without trust, the audience may be skeptical or resistant to the persuader's message, making it difficult to achieve the desired outcome. In the art of persuasion, trust is not something that can be demanded or forced. It must be earned through consistent actions and behavior. By building trust with the audience, the persuader can create a strong connection that enhances the effectiveness of their message. Trust is a powerful tool that can help the persuader establish credibility and influence over their audience.- Building trust is a fundamental aspect of effective persuasion. It is the key that unlocks the door to the audience's receptivity and willingness to be persuaded. Trust is a precious commodity that must be nurtured and maintained throughout the persuasion process. By focusing on building trust with the audience, the persuader can increase the likelihood of achieving their persuasive goals.
