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Leveraging the principle of consensus in persuasion strategies from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
To effectively persuade others, it is crucial to understand the principle of consensus. This principle states that people are more likely to say yes to a request if they believe others are also saying yes. By leveraging this principle in persuasion strategies, you can increase the chances of getting a positive response from your target. One way to use the principle of consensus is by providing social proof. This involves showing evidence that others have already agreed to your request or idea. People tend to follow the actions of others, especially when they are uncertain about what to do. By demonstrating that others have already said yes, you can create a sense of social validation that makes it easier for your target to agree. Another effective strategy is to highlight the popularity of your request. When people see that a lot of others have agreed to something, they are more likely to follow suit. This is known as the "bandwagon effect," where individuals conform to the actions of the majority. By emphasizing the widespread acceptance of your idea, you can tap into this psychological tendency and increase the likelihood of a positive response. Incorporating testimonials and endorsements from satisfied customers or influential figures can also help leverage the principle of consensus. When people see that respected individuals or peers have endorsed your product or idea, they are more inclined to trust and accept it. This is because humans tend to place value on the opinions of others, especially those they admire or respect. By showcasing positive feedback and support, you can build credibility and sway your target towards agreement.- By understanding and applying the principle of consensus in persuasion strategies, you can effectively influence others to say yes to your requests. Whether through social proof, highlighting popularity, or leveraging endorsements, tapping into the power of consensus can significantly enhance your persuasive efforts and increase your success rate.
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