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Building credibility through expertise and integrity from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
The key to persuading others is to establish yourself as a credible source of information. One way to do this is by demonstrating expertise in your field. People are more likely to trust someone who is knowledgeable and experienced in a particular subject. By showcasing your skills and know-how, you can build credibility and earn the trust of your audience. Another important aspect of credibility is integrity. This means being honest, ethical, and reliable in your interactions with others. People are drawn to those who are trustworthy and principled. By demonstrating integrity in your words and actions, you can further solidify your credibility and enhance your persuasiveness. In order to effectively persuade others, it is crucial to combine expertise with integrity. These two qualities work hand in hand to establish credibility and build trust. By showcasing your expertise and upholding high ethical standards, you can position yourself as a credible and reliable source of information.- Credibility is the foundation of persuasion. Without it, your arguments may fall on deaf ears. By focusing on building credibility through expertise and integrity, you can increase your influence and successfully persuade others to see things from your perspective. Through a combination of knowledge and trustworthiness, you can become a more effective and persuasive communicator.
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