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Build rapport with your audience to establish credibility from "summary" of Manual de Oratória, Carisma e Persuasão by Breno Dores

Establishing credibility with your audience is crucial in any form of communication. One effective way to achieve this is by building rapport with your listeners. By connecting with them on a personal level, you can create a sense of trust and understanding that will enhance your credibility as a speaker. Rapport can be established through various means, such as using humor to lighten the mood, sharing personal anecdotes to show vulnerability, or actively listening to your audience's concerns and responding accordingly. This not only helps you to build a connection with your listeners but also demonstrates that you are attentive, empathetic, and relatable. When your audience feels that you genuinely care about their needs and interests, they are more likely to trust and respect you as a speaker. This, in turn, enhances your credibility and makes it easier for you to persuade them to see things from your perspective or take action on your recommendations.
  1. Building rapport with your audience is not just about being likable or charming; it is about creating a foundation of trust and credibility that will make your message more persuasive and impactful. By taking the time to connect with your listeners on a personal level, you can establish yourself as a credible and trustworthy speaker who is worth listening to.
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Manual de Oratória, Carisma e Persuasão

Breno Dores

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