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The right words at the right time can have a profound impact from "summary" of Magic Words by Jonah Berger

In today’s fast-paced world, where information is constantly bombarding us from every direction, it can be easy for our words to get lost in the noise. But every now and then, we come across a phrase or a sentence that seems to cut through the clutter and resonate with us in a profound way. It’s as if those words were tailor-made for us, speaking directly to our hearts and minds. These are the magic words—the ones that have the power to captivate our attention, stir our emotions, and inspire us to take action. Whether they come in the form of a simple thank you, an unexpected compliment, or a heartfelt apology, these words have an uncanny ability to leave a lasting impact on us. They can make us feel seen, heard, and understood in a way that few other things can. But what is it about these words that makes them so powerful? According to Berger, it all comes down to timing. The right words at the right time have the potential to create a per...
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    Magic Words

    Jonah Berger

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