Emotional arousal can enhance memory and impact from "summary" of Magic Words by Jonah Berger
One of the key findings in the realm of psychology is the powerful connection between emotions and memory. When we experience intense emotions, whether it be joy, fear, anger, or sadness, our brain is more likely to remember those moments vividly. This phenomenon is known as emotional arousal. Emotional arousal can enhance memory and impact because it activates the amygdala, a region of the brain responsible for processing emotions. When the amygdala is engaged, it signals to the brain that the information being processed is important and should be remembered. This is why we often remember emotional events more clearly than mundane ones - our brain prioritizes these emotionally charged memories. In the context of communication, tapping into emotions can be a powerful tool for...
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