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Use concrete examples to make ideas more relatable from "summary" of Made to Stick by Chip Heath,Dan Heath
To make ideas more relatable, it's crucial to use concrete examples that can bring those ideas to life. Think about it: when you present a concept in abstract terms, it tends to float in the ether, disconnected from reality. But when you ground that concept with a specific example, suddenly it becomes more tangible and easier to grasp. For instance, imagine you're trying to explain the importance of regular exercise. Instead of saying, "Exercise is good for your health," you could say, "Regular exercise, like going for a brisk walk or taking a spin class, can help reduce your risk of heart disease and boost your overall well-being." By painting a vivid picture of what exercise looks like in action, you're not only making the idea more relatable but also more compelling. Concrete...
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