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Highlight the benefits of an idea to make it stick from "summary" of Made to Stick by Chip Heath,Dan Heath
To make an idea stick, it's not enough to simply present it; you must also highlight its benefits. By doing so, you give people a reason to care about the idea and remember it long after they've heard it. Benefits provide a clear and tangible reason for why someone should pay attention to what you have to say. When you focus on the benefits of an idea, you make it more relatable and relevant to your audience. People are more likely to remember something that directly impacts their lives or promises to make them better off in some way. By highlighting the positive outcomes that can result from adopting an idea, you create a sense of value and urgency that compels people to take action. Moreover, emphasizing the benefits of an idea helps to differentiate it from other competing ideas. In a world filled with information overload, it's crucial to make your idea stand out by showing why it's superior and worth paying attention to. By highlighting the unique advantages of your idea, you make it more memorable and persuasive in the eyes of your audience.- Focusing on the benefits of an idea is a powerful way to make it stick in people's minds. By clearly articulating the positive outcomes that can result from adopting the idea, you create a compelling reason for your audience to remember and act upon it. In a sea of competing ideas, highlighting the benefits sets yours apart and makes it more likely to resonate with your audience. So, next time you want to make an idea stick, remember to emphasize its benefits to make a lasting impression.
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