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Create curiosity to engage and captivate the audience from "summary" of Made to Stick by Chip Heath,Dan Heath
To engage and captivate the audience, you must first pique their curiosity. Curiosity is a powerful motivator that drives people to seek out answers and information. By creating curiosity, you can draw your audience in and make them eager to learn more. One way to spark curiosity is by presenting a mystery or puzzle that captures their interest. This can be done through a surprising fact, a provocative question, or a compelling story that leaves them wanting to know more. Once you have sparked curiosity, you must sustain it by providing just enough information to keep your audience intrigued. This can be done by withholding key details or pieces of information, creating a knowledge gap that they are eager to fill. By teasing them with hints and clues, you can keep them engaged and actively seeking answers. However, it is important not to leave them in the dark for too long, as this can lead to frustration and disinterest. In order to maintain your audience's curiosity, you must also provide a clear path forward. This can be done by setting up expectations and promising a payoff for their curiosity. By signaling that there is more to come and offering a glimpse of what they can expect, you can keep them invested in the journey. This can be achieved through foreshadowing, where you hint at future developments or revelations that will satisfy their curiosity.- Creating curiosity is a powerful tool for engaging and captivating your audience. By presenting a mystery or puzzle, sustaining their interest, and providing a clear path forward, you can keep them hooked and eager to learn more. Curiosity is a natural human instinct that drives people to seek out knowledge and answers, making it a valuable asset for anyone looking to connect with others and share their ideas.
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