Leaders should use storytelling as a powerful communication tool from "summary" of Leadership Communication by Deborah Barrett
Storytelling is a powerful communication tool that leaders can use to connect with their audience on a deeper level. By sharing stories, leaders can create a sense of empathy and understanding, allowing their message to resonate with others in a more meaningful way. Stories have the ability to evoke emotions, making them more memorable and impactful than facts or figures alone. When leaders share personal anecdotes or narratives, they humanize themselves and make themselves more relatable to their audience. Furthermore, storytelling can help leaders inspire and motivate others. By weaving a narrative that conveys a vision or goal, leaders can paint a vivid picture of the fut...
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