Language choice can impact perceptions and outcomes in business contexts from "summary" of Language in Business, Language at Work by Erika Darics,Veronika Koller
The choice of language in business interactions is crucial as it can significantly influence how people perceive the communicator and the outcomes of the communication. Language acts as a powerful tool that can shape impressions, establish relationships, convey credibility, and ultimately impact success in business contexts. The words we choose to use, the tone we adopt, and the style of communication we employ all play a role in shaping how our messages are received and interpreted by others in the business world. Different languages and language varieties carry different connotations and cultural meanings, which can affect how a message is perceived by individuals from diverse linguistic backgrounds. For instance, using formal language may convey professionalism and authority in some cultures, while in others, it may be perceived as distant or cold. Similarly, the use of slang or informal language may be seen as friendly and approachable in some contexts, but disrespectful or unprofessional in others. Therefore, understanding the cultural nuances and expectations associated with language use is essential for effective communication in business settings. Furthermore, the choice of language can also influence the outcomes of business interactio...
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