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Developing cultural sensitivity is important from "summary" of Intercultural Communication in Contexts Instructor's Resource Manual by Judith N. Martin,Thomas K. Nakayama,Lisa Bradford,Jolanta A. Drzewiecka

Developing cultural sensitivity is crucial in intercultural communication. This involves being aware of and respectful towards different cultural norms, values, beliefs, and practices. It is important to understand that people from different cultures may have different ways of thinking, communicating, and behaving. By being culturally sensitive, individuals can avoid misunderstandings, conflicts, and unintentionally offending others. Cultural sensitivity also involves being open-minded and willing to learn about other cultures. This can help individuals broaden their perspective, challenge their assumptions, and reduce stereotypes. In today's globalized world, where people from different cultures interact on a daily basis, developing cultural sensitivity is esse...
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    Intercultural Communication in Contexts Instructor's Resource Manual

    Judith N. Martin

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