Social norms affect judgment and behavior from "summary" of Judgment in Managerial Decision Making by Max H. Bazerman,Don A. Moore
Social norms play a crucial role in shaping our judgment and behavior. These norms are unwritten rules of behavior that govern how individuals are expected to act in specific situations. They act as a guide for what is considered acceptable or appropriate in a given social context. When faced with a decision, individuals often look to these social norms for guidance on how to behave. Social norms can influence judgment by providing a frame of reference for evaluating different options. Individuals may feel pressured to conform to these norms in order to avoid social disapproval or criticism. This can lead to biased decision-making, as individuals may prioritize conformity over their own values or beliefs. In some cases, individuals may even go against their better judgment in order to comply with social norms. Furthermore, social norms can also impact behavior by setting expectations for how individuals should act in a given situation. People may feel compelled to act in a certain way in order to maintain social harmony or avoid conflict. This can lead to actions that are not necessarily in line with one's own preferences or values. For example, individuals may choose to remain silent in a group setting even if they disagree with the majority opinion, in order to avoid going against the social norm. In the context of managerial decision-making, social norms can play a significant role in how leaders interact with their teams and make decisions. Managers may feel pressured to conform to the expectations of their peers or superiors, even if it goes against their own judgment. This can result in decisions that are not in the best interest of the organization.- Social norms have a powerful influence on both judgment and behavior. Being aware of these norms and their impact on decision-making can help individuals make more informed and rational choices. By understanding how social norms shape our behavior, we can better navigate the complex social dynamics that influence our decisions.
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